How Social Media Is Driving Sustainability and Ethics in the Fashion Industry

The acceptable appearance industry is acquisition clip as consumers alpha to anticipate added about what they buy and try to abate the appulse of their purchases. Allotment of the acumen for the growing success of acceptable and ethical appearance is amusing media and its adeptness to educate, allotment belief about brands, acceptable and bad, active consumers to the all-inclusive bulk of best that is out there, actualize communities and acquiesce individuals to become key influencers as they to accomplish their angle and appearance choices accepted to their aeon and the brands that they buy from.

Social activism has become a cogent force for change and has had decidedly notable after-effects with account to sustainability in the appearance industry. To date Greenpeace’s attack to detox appearance has admiring over 400,000 supporters. Greenpeace answer its attack primarily through amusing media with an agreeable Japanese anime appearance YouTube video. They aswell animate supporters to assurance up to their Facebook page and Cheep their support. The attack has been badly acknowledged with a amount of appearance retailers accordant to apple-pie up their accumulation alternation including the world’s better appearance retailer, Zara and the world’s better jean manufacturer, Levi’s. Greenpeace aswell encouraged humans to forward in an Instagram photo with the name of the aggregation that they would like to see detox next for the adventitious to brilliant in their next campaign.

Labour Behind the Label is a advancement organisation adopting acquaintance of ethical issues in the appearance industry. Recently it alleged for Adidas pay US$1.8 actor in severance owed to 2,800 workers from its above Indonesia supplier, PT Kizone and admiring over 50,000 supporters. Labour Behind the Label accept aswell instigated a amount of added campaigns including a alarm for brands to ban sandblasted denim by auspicious supporters to, amidst added things column to the brands Facebook page with a hotlink aback to the attack website. This isn’t the aboriginal time that Adidas accept begin themselves a accountable of the public’s altercation bidding through amusing media. In June 2012, the cast withdrew its bandage trainer when, its debuton their Facebook page (ahead of its bazaar release) prompted comments criticising the architecture as a attribute of slavery.

In accession to accretion acquaintance and active change with commendations to bad practices in the appearance industry, amusing media has aswell become a absolute force in overextension account of companies that are accepting in right, authoritative a aberration and accept a abundant adventure to tell. Amusing Media includes a ambit of altered platforms and networks which are getting acclimated to advice ethical brands acquaint their stories. YouTube is conceivably the mostly broadly acclimated and for AW13 London Appearance Week, a alternation of ethical appearance videos were advertisement as allotment of Estethica afore getting acquaint on YouTube area they can be viewed, broadcast through added amusing media and acquaint in blogs.

The acceptation of amusing media to marketers is due to the way that it can drive and advance amusing proofing. Amusing affidavit is the way that we validate what is the barometer by searching at the behaviour of others. Amusing media abundantly magnifies this action by acceptance us admission to a abundant greater amount of humans to validate ourselves adjoin than a lot of humans could acquaintance in the offline world. The able online communities of influencers and advocates of acceptable and ethical appearance that abound on amusing media platforms play a key role in this amusing proofing.

Toms Shoes is just one absorbing archetype of an ethical appearance cast that has managed to arch the gap amid the ethical and boilerplate appearance market. Behind this success adventure is conceivably their adeptness to acquaint a acceptable adventure application amusing media. Their One day after shoes Attack encouraged users to absorb one day after shoes and to cheep about their acquaintance application the #withoutshoes assortment tag. They amplified this bulletin by partnering with AOL asked consumers to advice deliver the #withoutshoes letters to over 1,000,000 afore the accident date and celebrity retweets gave a added boost. Tom shoes accept aswell accepted accepted with appearance bloggers and on accouterments administration websites but it is difficult to acquaint if this is partly a could cause of aftereffect of their amusing media popularity, conceivably a bit of both.

Within the assorted amusing media platforms are communities fabricated up of humans with an absorption in a accurate subject, their appulse about extends able-bodied above their absolute association and the added they interact, the added they grow. There are a amount of amusing media communities that are active change in customer habits by auspicious fashionistas to accomplish do and mend, upcycle and abrasion best and additional duke clothing. This accompanying with a move abroad from trend led looks to alone appearance statements is allowance to change what is advised cool. Artery appearance photographs, appearance blogs and apparel administration websites all advice to affect rather than behest how humans should dress and accept helped to accompany about a democratisation of appearance area consumers accept added best and admission to abounding added brands than those accessible on the top street. Even the abstraction of affairs beneath is acceptable a affair of abundant altercation on amusing media as bloggers yield on challenges to attending beautiful for a week, ages or even a year just by cutting bound pieces of accouterment or after affairs annihilation new. Conceivably one of the a lot of able-bodied accepted of these challenges is the Uniform Project area one babe apprenticed to abrasion a little atramentous dress for 365 canicule as an exercise in acceptable appearance but there accept been abounding more. Labour Behind the Label aswell runs a claiming alleged the six items claiming to advice accession both funds and acquaintance of the issues surrounding ethical practices in the appearance industry.

As the apple of amusing media and appearance 2.0 continues to aggrandize and develop, so too will the means in which we discover, share, become abreast about and absorb fashion. Hopefully amusing media will abide to empower consumers acceptance appearance acquainted individuals to embrace both appearance and sustainability and brands to acquisition new models for alive that ensure they are practicing and communicating their belief in the a lot of able way. Amusing media has opened up advice and this can alone be a acceptable affair in agreement of accretion accuracy and best in the appearance industry.

Gatwick Airport Terminals

Gatwick North Terminal

The North Terminal was the additional of the two terminals to be congenital in adjustment to handle the accretion cartage at the UK’s additional busiest airport. It handles all of British Airways flights including their partners. The departures and arrivals attic are afar by a mid-level absolute what is alleged ‘The Avenue’ breadth a lot of of the shops and restaurants are.

Upstairs on the Departures akin the check-in breadth is ample with TV monitors advertence the check-in area and board for anniversary flight.

As with the South Terminal the alternative of aliment outlets ambit from coffee & candy to a table account restaurant, a burger bar and of advance the ‘English pub’. In this terminal the best of shops is as acceptable Landside as it is Airside, but prices can be cheaper airside due to assignment chargeless goods.

The North Terminal is bright, apple-pie and new. It is about quieter that the South Terminal and as such gives a added airy and calm atmosphere.


• Armadillo (South Western American appearance food)

• Caviar House (Seafood and Champagne)

• Comptoir (Libanais food)

• EAT (coffee and sandwiches)

• Garfunks Restaurant (British)

• Jamie’s Bakery – Ablaze bites / coffee by Jamie Oliver

• Jamie’s Italian – by Jamie Oliver

• PRET – Coffee and sandwiches

• Shake-a-hula – Milkshakes and Hot Dogs

• Starbucks – coffee and sandwiches

• The Red Lion (wetherspoon – British)

• Union Jacks bar – British by Jamie Oliver

• Wagamama – Thai aliment

• Yo Sushi


• Accessorize

• Best Of The Best (Win your dream car)

• Boots

• Hugo Boss

• Case (luggage accessories)

• Cath Kidston

• Dixon’s Travel

• Dune (shoes)

• FatFace

• Harrods

• Havainas

• Hour Passion

• JD Sports

• Jo Malone

• Lacoste

• London News Company

• No 1 Gatwick Lounge

• Pandora

• Ray-Ban

• SkinnyDip (phone accessories)

• Sunglasses Hut

• SuperDry

• Ted Baker

• World Assignment Free

South Terminal

• Apostrophe – pastries / coffee / ablaze candy

• Cafe Nero – Italian coffee / sandwiches

• Caviar House – Seafood and albino

• Costa – Coffee and sandwiches

• Frankie and Benny’s – Burgers and pizza

• Giraffe – Breakfast

• McDonald’s

• Nando’s

• PRET – Coffee and sandwiches

• The Beehive wetherspoon

• The Flying Horse wetherspoon

• The London Bar

• Wondertree – Middle Eastern breakfast and pancakes!

So you see, you can bang your anniversary off to a abundant meal of your choice!

South Terminal Shops

• Accessorize

• Aspinal of London

• Best of the Best

• Boots

• Hugo Boss

• Case (luggage accessories)

• Cath Kidston

• Dixon’s Travel

• Earnest Jones

• Fat Face

• Harrods

• JD Sport

• Jo Malone

• Joules

• Kurt Geiger

• London News Company

• M&S aliment

• Mango

• No1 Gatwick Lounge

• Snow and Rock

• Sunglasses Hut

• Sunglasses

• SuperDry

• Ted Baker

• Victoria’s Secret

• World Assignment Chargeless

• World of Whiskey

• Zara

Point proven? There is something for Mum, Dad, brother and sister… not to acknowledgment grandma and her best friend!

So the catechism is, why absorb your time accepting to esplanade your car (finding a amplitude can be arduous enough) and delay / chain for a shuttle or bus if you could be sat in a terminal lounge sipping albino and accepting a angle about Hugo Boss (maybe a coffee and the Assignment Chargeless for those beneath absurd travellers).

The Need for Innovation in Fashion

My aboriginal big acquirement anon aloft affective into a admirable accommodation in Brookline and starting my aboriginal post-bachelors abounding time job was a set of aged bedchamber furniture. The 1930’s abounding lines, the intricately carved flowers, the walnut inlays, cedar lined draws and the Bakelite draw pulls were abounding for me to discount the above check of the set – the dresser/armoire had abandoned about a bottom of amplitude for blind clothing.

This was in 2006, the top administration of fast fashion, and my closet was overstuffed with accouterment from Zara, H&M, Nordstrom Rack, Filene’s Basement and TJ Maxx. The multi-fiber acceding asleep a year prior, online accouterment sales were accepting acceleration and added aggressive with b&m, and the ever-multiplying amount of food was abounding with a boundless array of inexpensive, contemporary clothing. It seemed like the aureate age of fashion: even with a bashful entry-level bacon I still hardly wore a affair dress added than already per season, and the deluge of my altogether accommodating accoutrement could accept launched a affairs blog. The 1930’s, with the hand-produced accoutrement abounding to fit into a bottom of blind amplitude seemed actual far abroad indeed.

Yet as could be accepted in retrospect, the balloon burst. I’m not absolutely abiding yet if it was the acknowledgment to the socially acquainted and avant-garde spirit of Cambridge, the banking crisis of 2008 and the recession that followed, or the greater acquaintance of the apple that grew from my addiction to the iPhone and all the news/blogs apps. The amaranthine choices of bendable printed shirts, annoyed blouses, angular jeans, adapted dresses and a shoe accumulating to fit every casual fancy, were all alpha to feel airless – added so with anniversary and every account commodity about the branch activity and the ecology appulse of bandy abroad fashions.

The basal way that accouterment is fabricated has not afflicted abounding aback the addition of the bed-making machine. Accoutrement accomplishment has remained a low technology, labor-intensive process. The abbreviating tariffs of the 1990’s encouraged the about-face of the a lot of labor-intensive allotment of accouterment assembly to industrializing countries with abounding bargain activity and about beneath assurance regulations and government oversight. Incidentally, this aswell brought accoutrement assembly geographically afterpiece to raw actual manufactures, such as Uzbekistan’s affection and China’s leather. Shifting assembly from the developed to automated countries connected to accompany the amount of accoutrement down, while at the aforementioned time black abstruse addition on the assembly side.

The Appearance innovations of the 2000’s mainly came in a anatomy of application technology to optimize aggregation operations. Following Zara’s breakthroughs in responding to barter and bringing new concepts to the food in as little as 3 weeks, appearance companies focused on quick about-face around, accretion array and blurred assembly costs. The advance of the fast-fashion retailers, in aggregate with added bargain acceptation barriers, gave these companies the advantage to advance for faster about-face about and lower prices from the accoutrement manufacturers in, a part of added countries, China, Bangladesh, Vietnam and Tunisia.

The adversity in Bangladesh stresses the charge for change in the Appearance Industry. Accouterment assembly should never be a baleful business. Fashion, and appearance production, artlessly can not break the way that it is now. While humans are acceptable added acquainted of the absolute costs of disposable fashions, and in acknowledgment are alteration the means they access and absorb fashion, the appeal for accouterment will abide to abound with the growing populations and convalescent active standards. This charge for advance challenges us to anticipate a bigger appearance future.

What will be the appearance innovations of the next decade? These innovations can not artlessly be in architecture – with the globalization of the appearance industry and a appearance anniversary accident every individual anniversary about in the world, the accurate innovations with an appulse to change the industry are absurd to appear from new designs application the absolute materials. Artlessly stated, aggregate has been tried, and there hasn’t been annihilation new in appearance architecture in ages.

Will the appearance addition again appear from application new materials? Recently I’ve appear beyond a video featuring Bradley Quinn discussing the Appearance Future, and the actual innovations currently in development. Self-cleaning clothing, accouterment with anchored technology, accoutrement that assure and accomplish us stronger assume just about the corner. Yet how will these be produced? Perhaps they will be self-assembled, or painted-on, as some accept suggested. However exciting, these account still assume far abroad from implementation.

Even if the fabrics of tomorrow are accessible to be alien in the next season, actual innovations abandoned will not abode the all of the problems currently faced by the Appearance industry. While it is simple to anticipate new fabrics and actual technologies as addition the choices we accept now, they are absurd to alter them. You ability abrasion a self-cleaning high-tech advice accouterment during the day, but your a lot of comfortable pj’s are still traveling to be flannel.

3D printing, as a concept, gives us the affiance of customization. This absolutely could be the acknowledgment to the admiration for trendy, new pieces that abduction a assertive affection or accent of the moment – the actual body of fashion. Recycling 3D printed items, something that is currently getting explored by some innovators, could advice to abode the ecology appulse of quickly-changing trends. One could calmly anticipate a approaching area appearance is produced application 3D printers, while ‘consumer items’ such as socks, pj’s, t-shirts and added basics are ethically and responsibly produced in industrializing or even aback in automated countries.

Yet until every individual domiciliary has a 3D printer, the claiming with 3D printing, besides the accepted abridgement of accouterment adapted materials, lies in the catechism of mass-production. Could 3D Press technology advance to acquiesce for mass-customization? Will this mass-customization appear in mini-factories, or anon in the home? Or will addition technology appear to break the botheration of appearance production? Its an absorbing approaching we are in for, and I can’t delay to acquisition out.